Public Relations and Media Relations
With more than 20 years’ experience in public relations and media relations, the PR Agency’s relevant, credible and timely stories have built strong media relations.
As a result, we have achieved key editorial coverage in many of South Africa’s leading publications and our media outreach extends to a cross section of media titles including fashion, beauty, food, wine and home, health and wellness, sport, business, news, hospitality, travel and tourism, environment and conservation, among others.
Our PR and media storytelling tactics include:
• Compiling and distributing digital press kits
• News pitching and press placement
• Press conferences
• Media events, product launches, tours and site visits
• Print, digital and broadcast interviews and Q&A sessions
• Product reviews
• PR campaigns and events such as Environmental Days and Beach Clean-ups
• Product trade exchanges
• Reporting and coverage analytics