Sustainability Communications

Powerful, Proactive And Experienced Public Relations

We are passionate environmentalists who are also accredited, qualified and impressively experienced public relations professionals. 
We communicate your company’s sustainability story via multichannel communication platforms in a relevant, clear and responsible way that inspires action and evokes a positive change.
This is how we tell your

Sustainability Story

Professionally
Credibly & Accurately
Clearly & Compellingly
Ethically & Responsibly
On Topics that Matter
Multichannel Communication

Professionally

CREDIBLY
&
ACCURATELY

CLEARLY
&
COMPELLINGLY

Ethically
&
RESPONSIBLY

oN TOPICS
THAT
MATTER

Multichannel
Communication

Telling Your Sustainability Story

Professionally

The PR Agency is a fully-fledged public relations agency with a 20-year track record. We are specialists in both Sustainability and Public Relations, uniquely positioned to communicate your sustainability story professionally.

Our sustainability communication foundations are built on the expertise of Angela Barter, a leading Sustainability Communication Strategist in South Africa, who holds a Masters (MPhil) in Environmental Management from Stellenbosch University and has more than 10 years’ experience in championing sustainability communications. Angela is also a widely respected Public Relations specialist and an accredited PRISA Chartered Public Relations Practitioner.

Telling Your Sustainability Story

Professionally

The PR Agency is a fully-fledged public relations agency with a 20-year track record. We are specialists in both Sustainability and Public Relations, uniquely positioned to communicate your sustainability story professionally.

Our sustainability communication foundations are built on the expertise of Angela Barter, a leading Sustainability Communication Strategist in South Africa, who holds a Masters (MPhil) in Environmental Management from Stellenbosch University and has more than 10 years’ experience in championing sustainability communications. Angela is also a widely respected Public Relations specialist and an accredited PRISA Chartered Public Relations Practitioner.

Telling Your Sustainability Story

Credibly & Accurately

We generate credible, accurate content to ensure that your sustainability story is told accurately and responsibly, grounded in truth and backed-up by reliable data and verifiable evidence.

Clearly & Compellingly

We get sustainability! We translate scientific terminology and technical data into understandable language, making it easier for your target audience to understand and relate to your sustainability message.

Ethically & Responsibly

We ensure your sustainability story is void of unintentional ‘greenwashing’, protecting your brand reputation.

Inexperience or a lack of understanding, poor PR and false or misleading information could lead to ‘greenwashing’. Our expertise protects your brand from the reputational damage, the negative publicity and the lack of consumer trust and investor confidence that ‘greenwashing’ could lead to.

“Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service”
– Greenpeace.
Telling Your Sustainability Story

On topics that matter

Well-positioned to tell sustainability stories, we cover a multitude of topics that matter including climate change, biodiversity, deforestation, plastic and water pollution and other key environmental topics that impact people and planet across a range of different sectors:

• Sustainable Fashion & Beauty • Sustainable Food & Wine • Sustainable Travel, Hospitality & Eco-tourism • Sustainable Agriculture, Fishing and Industry • Sustainable Architecture, Buildings and Green Design • Corporate Sustainability, ESG, SDG Goals & Reporting • Environmental Legislation and Regulation (Carbon Tax) • Renewable Energy, Energy efficiency, Carbon Offsetting • Nature Conservation and Restoration • Waste and the Circular Economy
Sustainable Communities and Cities

Telling Your Sustainability Story

On topics that matter

Well-positioned to tell sustainability stories, we cover a multitude of topics that matter including climate change, biodiversity, deforestation, plastic and water pollution and other key environmental topics that impact people and planet across a range of different sectors:

• Sustainable Fashion & Beauty • Sustainable Food & Wine • Sustainable Travel, Hospitality & Eco-tourism • Sustainable Agriculture, Fishing and Industry • Sustainable Architecture, Buildings and Green Design • Corporate Sustainability, ESG, SDG Goals & Reporting • Environmental Legislation and Regulation (Carbon Tax) • Renewable Energy, Energy efficiency, Carbon Offsetting • Nature Conservation and Restoration • Waste and the Circular Economy Sustainable Communities and Cities

Telling Your Sustainability Story

MULTICHANNEL COMMUNICATION

Through our strategic partnerships and collaborations, we create and distribute engaging content across a full range of communication channels to enhance brand awareness among your intended target audiences.

Sustainability Content Generation

We build and write your sustainability story from solid research and facts and package it for print, online and broadcast journalists, bloggers and influencers, who shape and tell your sustainability story to the audiences you want to reach.

PR and Media Relations

With more than 20 years’ experience in public relations and media relations, the PR Agency’s relevant, credible and timely stories have built strong media relations and achieved key editorial coverage in many of South Africa’s leading publications.

Influencer Relations

Our influencer relations partner will source and vet key influencers that fit your brand’s profile, objectives and brief for bespoke influencer campaigns, guest listing or long term brand ambassadorships.

Podcast Services

Our podcast partner provides a full-spectrum podcast production service for clients. We can also help secure editorial interview slots or arrange paid for promotions of your brand on targeted podcasts.

Influencer Relations

Our influencer relations partner will source and vet key influencers that fit your brand’s profile, objectives and brief for bespoke influencer campaigns, guest listing or long term brand ambassadorships.

Podcast Services

Our podcast partner provides a full-spectrum podcast production service for clients. We can also help secure editorial interview slots or arrange paid for promotions of your brand on targeted podcasts.

Visual Communication

Our visual communication partner can create multimedia-ready visuals for client websites, digital brochures, presentations or digital press releases as well as speed drawing for events.

Social Media And Digital Marketing

Our social media and digital marketing partner provides clients with the opportunity to boost their visibility with increased SEO, social media, a strong web presence and full service digital marketing.

Telling Your Sustainability Story

MULTICHANNEL COMMUNICATION

Through our strategic partnerships and collaborations, we create and distribute engaging content across a full range of communication channels to enhance brand awareness among your intended target audiences.

Sustainability Content Generation

We build and write your sustainability story from solid research and facts and package it for print, online and broadcast journalists, bloggers and influencers, who shape and tell your sustainability story to the audiences you want to reach.

PR and Media Relations

With more than 20 years’ experience in public relations and media relations, the PR Agency’s relevant, credible and timely stories have built strong media relations and achieved key editorial coverage in many of South Africa’s leading publications.

Influencer Relations

Our influencer relations partner will source and vet key influencers that fit your brand’s profile, objectives and brief for bespoke influencer campaigns, guest listing or long term brand ambassadorships.

Podcast Services

Our podcast partner provides a full-spectrum podcast production service for clients. We can also help secure editorial interview slots or arrange paid for promotions of your brand on targeted podcasts.

Visual Communication

Our visual communication partner can create multimedia-ready visuals for client websites, digital brochures, presentations or digital press releases as well as speed drawing for events.

Social Media And Digital Marketing

Our social media and digital marketing partner provides clients with the opportunity to boost their visibility with increased SEO, social media, a strong web presence and full service digital marketing.

Trusted by leading brands and companies