The PR Agency Logo - Since 2003

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We are writers and story tellers Our StoryYour Story

Our Story

About The PR Agency

With over 17 years of public relations and media experience, The PR Agency specialises in creating comprehensive and creative PR campaigns for local and global companies in various industries, including hotel and hospitality, business and technology services, fashion and beauty, veterinary and ophthalmic as well environmental and sustainability industries.

The PR Agency specialises in:
Powerful, proactive and passionate media relations
Professional, yet cost-effective PR services
Project management
Strategic environmental and sustainability consulting services

Our clients, both listed and private companies, look to us for results, and we deliver….

Your Story

How we can help you tell your story

We Are Writers
  • We help you to create and write your story about your company, product or service.
  • We generate positive media coverage through writing press releases and pitching story angles to the media.
  • We also provide general writing assistance for website content, newsletters, company profiles and social media posts.
The PR Agency - We are writers
The PR Agency - We are story tellers
We Are Story Tellers
  • We not only create the story, we help tell the story too, by motivating and pitching your story to key media.
  • We create awareness of your story amongst staff, stakeholders and media through targeted public relations campaigns.
  • We provide product samples and experiences to the media to test, review or visit, enhancing your brand story further.
The PR Agency - We are writers
We Are Writers
  • We help you to create and write your story about your company, product or service.
  • We generate positive media coverage through writing press releases and pitching story angles to the media.
  • We also provide general writing assistance for website content, newsletters, company profiles and social media posts.
The PR Agency - We are story tellers
We Are Story Tellers
  • We not only create the story, we help tell the story too, by motivating and pitching your story to key media.
  • We create awareness of your story amongst staff, stakeholders and media through targeted public relations campaigns.
  • We provide product samples and experiences to the media to test, review or visit, enhancing your brand story further.

“The PR Agency’s individually tailored performance has built trust with Maui Jim and their dedication and service to the brand makes it stand out from the rest.”
Martine Larroque Managing Director Maui Jim

“If you’re looking for PR that works and a PR company that are definitely pro-active and dynamic, then The PR Agency is the answer. The team’s experience shines through and means they can act quickly and creatively to action proactive and reactive opportunities alike. ”
Lesley-Ann Oats GPS Log Book

Our Client Story

Who we work with

For over a decade, we have been writing stories for Merial South Africa, creating awareness of their NexGard™ and Frontline® products among veterinarians and pet owners. Our end goal is to ensure ongoing conversation about the importance of effective management of ticks and fleas to encourage pet owners to keep their pets protected.

In addition to writing and distributing press releases and managing Merial South Africa’s media relations, we develop a media strategy; conduct desktop media research; develop new story angles and community stories; facilitate trade exchanges and product reviews; and provide media evaluation and reporting.

Visit the Merial website.

GPS Log Book - The PR Agency has been writing stories for them since they launched

We have been writing stories about the GPS Log Book since their launch! We are responsible for creating continued positive awareness of the technology and functionality behind the use of electronic logbooks as opposed to the archaic pen-and-paper logbook method.

In addition to writing and distributing press releases, we maintain relations with the media and bloggers; create and implement strategies; facilitate sponsorships, branding, trade exchanges and product reviews; craft website content and develop new story angles; while also providing desktop media research, media evaluation and reporting.

Visit the GPS Logbook website.

Appointed as the South African PR agency to handle the Maui Jim account, we tell wonderful stories about the functional elegance, unconventional performance and colour enhancing lens treatments of Maui Jim sunglasses.

Our role extends to strategy and media planning; writing of local press releases and local and international distribution; maintaining relations with the media and bloggers; international and local liaison; arranging media meetings, events and personalised media fittings; sourcing of media features and fashion shoots; facilitating sponsorships, branding, trade exchanges and product reviews; as well as desktop media research, media evaluation and reporting.

Visit the Maui Jim website.

Second Office

We are responsible for creating awareness and generating positive media coverage for Second Office, the first virtual office space comprising offices, boardrooms and meeting rooms available on demand. We also get to tell inspiring stories profiling founder Sibongile Booi, a successful entrepreneur, visionary and motivator.

Second Office benefits from our strategy planning, marketing and branding expertise, as well as our capabilities to manage media relations and to provide desktop media research, media evaluation and reporting. In addition, we provide general writing assistance, website content, blog scripting and social media profiles, while facilitating client testimonials and developing new story angles.

Visit the Second Office website.

Chipembere Rhino Foundation - The PR Agency creates awareness for the organisation

We tell the story about the Chipembere Rhino Foundation and their commitment to saving the last few remaining rhinos. We create awareness of the technology the Foundation provides for effective monitoring of rhino; the funding they raise for tracking and apprehension rhino dogs; and the provision of supplies and equipment for anti-poaching teams on the ground.

In addition to producing press releases, profiles, fact sheets and website content, we manage Chipembere’s local and international media relations, as well as their donor and celebrity guest liaison. We facilitate branding opportunities and trade exchanges, and coordinate media meetings and media events to enhance awareness.

Visit the Chipembere website.

We are appointed to assist the Daily Dispatch with their Johnson & Johnson Local Heroes Campaign. We get to tell the readers of Daily Dispatch the exceptional stories of ordinary Buffalo City citizens making an extraordinary difference to the lives of community members around them. We are also part of the event team that helps with the co-ordination and agenda for the Local Heroes Award evening.

Visit the Daily Dispatch website.

Tell Us Your Story

Lets start the conversation today

Contact The PR Agency

073 284 4432

contact@thepragency.co.za

Postnet Suite 213
PVT Bag X9063
East London
5201

Send us an email